Will Smith Power Move
The Black super-couple just made another power move.
Variety reports that the power couple affectionately known as Will & Jada have launched a multimedia company called Westbrook Inc. The company will support Will and Jada’s projects, as well as their children’s, who are both actors and musicians.
Media & Entertainment
The famed couple made the announcement on Wednesday and said the goal with each project they produce is to empower and entertain people at the same time. “We are so excited to announce this new venture and fully immerse ourselves in all areas of the media and entertainment space,” said the Smiths in a statement.
“With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world,” the statement continued.
Social Media Stardom
Westbrook Studios already produces Pinkett Smith’s Facebook series “Red Table Talk” and will back a variety of content in the digital space. The company will also produce TV and film projects. The company also curated Will Smith’s social media profiles during the past few years. It was their genius that helped him reinvent himself on sites like Instagram, where he has 30 million followers.
Westbrook Studios has already been working with Jaden Smith’s water company Just Water as well. Other companies owned by the Smiths will be managed by Westbrook Inc. too. This includes Will Smith’s production house Overbrook Entertainment, which has raked in $4 billion at the box office with films like “I am Legend” and “Hitch.”
Red Table Talk Enterprises, as well as Good Goods, the couple’s merchandise business, will also fall under Westbrook Inc.
Will and Jada keep’ the paper coming. We haven’t heard anything about comedy specials or programming, but we sure hope its on the horizon.